What Do You Think - TV Guide's 7 Culprits That Killed the SOAPS?

Those are all pretty good points, but the first blow to soaps was the OJ Trial which lasted forever and which aired all day every day until it was over. I remember this well because I was definitely p/o'd. By the tim the soaps were over, many people had switched over to different shows and never returned to the soaps. Networks love to blame "lack of viewer response" but the fact is they only have themselves to blame because they started the ball rolling - straight downhill.